Campaigns · Concluded
Green Minds, Greener Tomorrow
Inspiring young citizens for a sustainable future. A one-day roadside awareness campaign that introduced school students in Lucknow to the climate crisis — and to what they can do about it.
Objective
Why we ran it
The initiative aimed to sensitise school-going children to the ongoing climate crisis and empower them with actionable knowledge for sustainable living. It gave intermediate and senior secondary students a foundation in climate change, its implications and their role in environmental stewardship — along with guidance on study and career opportunities in environmental sciences and sustainable development.
Design & execution
How it worked
IPRS set up the awareness camp on the roadside opposite a local school, independently of the school administration. The public placement let our volunteers meet students in a neutral, approachable setting, and the timing was chosen to coincide with school dispersal for maximum reach.
A temporary setup with posters, banners, pamphlets and an open information booth was run by trained volunteers, who held short sessions and interactive conversations. Students joined voluntarily, drawn by the visual material and friendly approach.
300
Bilingual pamphlets distributed (English & Hindi)
200+
Students signed the Green Pledge
10
Minutes per small-group session
5
Interns volunteered on the day
Activities conducted
Five ways students took part
A
Informative sessions
Ten-minute small-group sessions on:
- The basics of climate change and its global impact
- Local environmental issues
- Carbon footprints and everyday habits
- The role of youth in tackling climate change
B
Pamphlet distribution
300 bilingual pamphlets with:
- Practical tips for eco-friendly living
- Free and affordable climate-education resources
- Contacts for questions and volunteering
C
The Green Pledge
More than 200 students signed pledge cards committing to:
- Reduce plastic use
- Conserve electricity and water
- Take part in local green drives
D
Visual learning setup
- Posters on the causes and effects of climate change
- Diagrams of sustainable lifestyles and the circular economy
- Real stories of youth-led green initiatives
E
Educational guidance corner
Students learned about:
- Career paths in environmental science and policy
- Courses at institutions such as IISc and TERI, and online platforms
- Government initiatives supporting green education
Student voices
What students told us
The response was overwhelmingly positive. Several students asked how they could keep learning or start similar activities in their own neighbourhoods.
“I never knew I could study the environment as a subject. This is amazing!”
Class 10 student
“We always heard about climate change but didn’t understand how it connects to us. Now I do.”
Class 11 student
“I will start using less plastic and ask my friends to take the pledge too!”
Class 9 student
“Thank you for showing us where to learn more. I want to become a climate scientist now!”
Class 12 student
Conclusion & way forward
Grassroots action works
The roadside camp introduced school-going youth to the realities of climate change and the urgency of sustainable action. It stood out by making environmental education accessible and youth-centred, and the students’ enthusiastic participation reinforced the need for more grassroots efforts like it.
Campaign materials
Project Report
Objective, activities, student feedback and budget · 5 pages
Related
Read more
Blog
Taking climate education into classrooms
Our article on the thinking behind Green Minds and why young people matter to climate action.
Campaign
Urban Flood Resilience
Our ongoing campaign on flood risk in Lucknow and India’s growing cities.
Bring it back
Want Green Minds near your school?
Teachers, parents and young volunteers can help us take the campaign to more students. Write to us to collaborate.
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